2

Measurement in Marketing (Operationalization of Latent Constructs) ||

Frikha, Azza
Year:
2019
Language:
english
File:
PDF, 4.28 MB
english, 2019
3

Measurement in Marketing (Operationalization of Latent Constructs) || Conception of a Measurement Scale

Frikha, Azza
Year:
2019
Language:
english
File:
PDF, 355 KB
english, 2019
4

Scaling mental imagery: an application to commercial web sites

Frikha, Azza, Khrouf, Lilia
Journal:
International Journal of Consumer Studies
Year:
2013
Language:
english
File:
PDF, 201 KB
english, 2013
5

Conflict in purchase decision making within couples

Frikha, Azza
Journal:
Journal of Islamic Marketing
Year:
2010
Language:
english
File:
PDF, 171 KB
english, 2010
7

Les facteurs sensoriels et leur importance : points de vue des distributeurs

Frikha, Azza
Journal:
Gestion 2000
Year:
2011
Language:
french
File:
PDF, 1.77 MB
french, 2011
10

Measurement in Marketing (Operationalization of Latent Constructs) || Construction of a Measurement Scale

Frikha, Azza
Year:
2019
Language:
english
File:
PDF, 378 KB
english, 2019
11

Measurement in Marketing (Operationalization of Latent Constructs) || Glossary

Frikha, Azza
Year:
2019
Language:
english
File:
PDF, 252 KB
english, 2019
12

Measurement in Marketing (Operationalization of Latent Constructs) || Conclusion

Frikha, Azza
Year:
2019
Language:
english
File:
PDF, 181 KB
english, 2019
13

Measurement in Marketing (Operationalization of Latent Constructs) || Front Matter

Frikha, Azza
Year:
2019
Language:
english
File:
PDF, 415 KB
english, 2019
14

Measurement in Marketing (Operationalization of Latent Constructs) || Index

Frikha, Azza
Year:
2019
Language:
english
File:
PDF, 175 KB
english, 2019
16

Measurement in Marketing (Operationalization of Latent Constructs) || Design of a Measurement Scale

Frikha, Azza
Year:
2019
Language:
english
File:
PDF, 343 KB
english, 2019